Every bride wants a wedding that makes a statement for all the right reasons - something that really impresses. A day that's picture perfect and feels like a reflection of who they are and what they love.
Unfortunately, almost every bride we work with tells us they feel like their styling ideas are 'jumbled' or that they simply don't make sense. That's 100% normal.
If you're the kind of bride who has a Pinterest account with multiple boards, is following every wedding-related account you can find on Instagram, subscribes to multiple wedding blogs and regularly buys wedding magazines, you probably know what we're on about.
Want the bad news first? You're going to have to untangle that sea of images and files and notes if you want to create a style concept. Plus, if you want a wedding that's styled to perfection, a well thought out style concept is a must as a basic starting point (trust us on this one).
The good news, however, is that most of the time your ideas make total sense (well to us anyway). It's just that you haven't stepped back to consider what it is about each idea or inspirational image that you love.
Want to unravel your ideas and start working towards your perfect style concept? Follow our step by step guide below and you'll be well on your way to a wedding that really wows ....
1. Collect your inspiration (this is the fun part)
Most of you will already have this step well underway. Make sure there's method to your madness though, and sort your inspiration into categories (it's going to be challenging wading through 310 pins on one board).
Make sure you only pin or save something that really speaks to you, because filing away everything just because you find it mildly pretty isn't going to help you with step 2.
Also, remember to look beyond weddings. Collect inspiration that you find in home and living magazines, shop windows, books, a garden, a party you attend - opening your eyes to what you really love will help to ensure you don't collect generic inspiration and that you won't end up with a wedding that's a clone of everyone elses.
2. Interpret what you're really thinking
Ready to stop collecting and start interpreting?
Firstly, don't panic. There's probably a lot to get through but just take it one piece of inspiration at at time and really look at it. Then ask yourself what exactly it is about that image or cutting or piece of fabric (whatever it is) that you love. Is it the colours? Is it the lighting? Is it a texture? The way it's photographed? A specific piece of decor or furniture in a picture? Is it a feeling it gives you?
Jot down a few words so you can remember what it is that attracts you to each piece of inspiration. Pinterest is the perfect place for this - just update your description.
3. Be ruthless
At this point, if you come across something you just don't love anymore, delete it. Culling is essential to cutting through confusion and will result in a less confused style concept (and a less confused you!)
4. Connect the dots
By now you should have a whole lot of images or ideas that make a whole lot more sense to you. Now it's time to think about them as a group.
What themes or similarities did you see throughout many of your images or ideas?
Maybe it's a single element - like foliage. Maybe it's a colour, texture or tone. Maybe it's a style (like rustic, or eclectic). Perhaps it's a location (if most of your images feature the beach, perhaps don't go for a city wedding).
Don't worry if there's several themes or similarities that you're discovering. Just run with it. Make a list of everything you see that's repeating across your inspiration collection.
5. The final cut
By now you should have a big list of gorgeous themes and ideas. Most of the time, you'll find that this list makes a lot of sense. If, for example, you have feathers, wildflowers, natural settings, fun and unique ideas and lots of metallics, you're probably heading for a fun-filled, boho glam wedding in a forest, on a farm or by the coast.
If there's one pesky theme that doesn't seem go with the others at all, don't worry about it. Ask yourself if it's something you really love or could happily do without. And remember, sometimes something that seems a little odd is actually the perfect fit (contrasts are a wedding stylists best friend - think industrial romance, rustic glam, or modern classic)
Ready to begin? Good luck!
What's the hardest thing you're facing when it comes to your style concept?
loving all the practical ideas, clever tips & tricks & pretty inspiration?
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